April 25, 2014

Life is a Beautiful Sport

At first he seems charmed by the woman and in awe of her, then confused and nervous thinking if he should go for it or not. You can see the stress and hesitation, should he or shouldn’t he make the big leap? Just as he touched her hand, he took the courage to run for it and jump in the life changing opportunity. Will he make it? As he was anxious falling into the unknown hoping she would fall with him too, he finally planted the kiss he desired and risked for. In joy, they both floated in the air with bliss and relief. He did it.

That ladies and gentlemen, was Lacoste’s first advertising film “The Big Leap” from their newest ad campaign “Life is a Beautiful Sport”. Directed by Seb Edwards, the film had a beautiful message behind it. No matter what your goal is, whether it was changing majors, leaving your job to pursue your long life dream, or popping the question, you are most likely to make the big leap.
If you want to continue the experience visit the brand’s website:

April 10, 2014

DIY: Pink Lip Scrub

This homemade lip scrub is superb for dry, chapped and sensitive lips. It scrubs off the dead skin cells on your lips in the most gentle and delicate manner, leaving you with a soft and moisturised pink pout.
What makes this lip scrub even better is that the ingredients are easily accessible!

What you'll need:
1 tsp each of both coarse sugar and granulated sugar (To give texture)
½ tsp olive oil 
½ tsp Vaseline Petroleum Jelly
A tiny drop of rose water
A drop of food coloring of choice, preferably something that complements the natural color of the lips (Can be substituted with makeup such as lipstick, eyeshadow, loose pigments... etc.)

Mix it all up and you're good to go!

Here are some really cool 'at home' remedies from Huda Kattan, Makeup Artist & Brand Ambassador for Vaseline Arabia, using Vaseline:

1. When needing some extra volume to your lips, simply add a few drops of peppermint extract to a drop of Vaseline. Mix together with fingers and apply to your lips before getting ready. The peppermint extract will help plump your lips, while the Vaseline will add extra hydration! This is the perfect recipe for gorgeously voluptuous lips!

2. Want super soft hands or feet? Grab some old socks and cut off the toes and some old gloves and cut off the finger tips. Then, mix together 1 part almond oil and 3 parts Vaseline, then apply on your hands and feet. Apply socks and gloves and go the bed. When you wake up, simply rinse your feet and hands! Voila, extra soft skin you can feel proud of!

3. Break a blush or bright pink eye shadow? Simply crush the mixture and mix with Vaseline Petroleum Jelly. Place mixture into a re-sealable container and use as an extremely hydrating lip balm. Not only will you create a gorgeous flush to your lips, but your lips will so soft!

4. Wrinkles got you worried? Take it from the pros in Hollywood! After applying moisturizer on face, try applying a small amount of Vaseline in areas like around the eyes or neck. Using this over time can help improve skin elasticity and fight against wrinkles! This is one of Jennifer Aniston's favourite tips!

5. In need of longer lashes? Clean off an old mascara wand and create your own lash enhancer! Simply squeeze one vitamin E capsule and mix with a spoonful of Vaseline. Then place mixture in a container and brush on lashes before bed time. The Vaseline will provide hydration, to help your lashes grow long and keep them from breaking!

6. Create your own lip stain easily! Mash together some blackberries, and pomegranate seeds. Then drain the juice and mix with some Vaseline. Mix slowly so the mixture is even. Then apply on lips in the morning and as needed. The berries bring out a gorgeous redness to the lips that is very alluring and flattering! Lips will be hydrated and extremely beautiful in tone! Refrigerate after use, discard after 3 days.

Ayah B

April 2, 2014

UM's Luxury Study

On the 26th of March, an event was held by UM in London. It was a luxury study by the name 'Shared Stories: The new global luxury storyteller' that I was asked to be a part of. The study's objective was to analyse luxury brand consumers' behaviours to open brands' eyes and guide them on how to tackle a group that now accounts for 50 percent of all luxury spend.

This study has been a breakthrough for UM. The insights we have uncovered will allow marketers in the luxury space to deliver real business outcomes for customers within this fiercely competitive market” said Gary Bonilla, Chief Strategy Officer, UM G14.

UM partnered with Central St Martin's College of Art and Design, gathering data and information from over 1000 luxury consumers across the UK, China, Russia and the Middle East, and overlaying this with social media tracking across 65 countries.

In our digitally democratized world, luxury behaviours and values have changed dramatically, yet marketing remains stuck in the past – with print often still accounting for almost 90 percent of media spend" said Bonilla.

There were three types of storytellers, Chinese luxury consumers as the Essayists, Russians as the Autobiographers, and finally Middle Easterners as the Freestyle Poets. They are united as 'global' citizens by media behaviours, yet have clear needs and core drivers related to their local culture and traditions.

On their next research, they're going to be targeting luxury consumers in Brazil, South East Asia and India.

Ayah B